ARIGATO

ARIGATO showcases contemporary Japanese cuisine crafted by Chef Henrique Macedo. I had the opportunity to capture the artistry behind the scenes, documenting the process of creating exquisite sushi plates. The visuals highlight the meticulous preparation, skillful techniques, and attention to detail that define the culinary experience at ARIGATO.

In addition to photography, I produced and shot video content for their social media, creating a content strategy adapted to the restaurant’s identity. The videos focused on trending formats, showcasing the sushi-making process, behind-the-scenes moments, and the dining experience in a way that engaged their online audience.

• Type: Food Photography / Behind-the-Scenes Coverage / Social Media Content Creation

• Focus: Documenting the food preparation process, from ingredient selection to the final presentation of sushi dishes, while creating engaging video content tailored for social media

• Key Highlights: Chef Henrique Macedo’s craftsmanship, the intricate details of sushi preparation, the fusion of traditional and modern Japanese techniques, and the creation of trending social media content